Events | Markets | Opportunities

A more strategic
perspective on events.

TEN45° helps organisations use B2B and G2B events as strategic platforms to connect, influence and create measurable business outcomes.

Our approach →

01 / Our approach

Events are a means,
not the objective.

TEN45° specialises in helping international organisations engage Middle East markets, and Middle East organisations build visibility and opportunity internationally.

02 / How we work

From objective
to outcome.

Defining what success should look like before the event begins—identifying the markets, people, conversations and opportunities that matter, and the outcomes against which success will be measured.

Choosing the right market, audience and format—whether participating in an established international event or creating a platform of your own.

Developing the positioning, message, content and presence needed to make the proposition relevant to the people who matter.

Researching and qualifying the right organisations and individuals, then creating purposeful meetings, introductions and conversations.

Turning participation into opportunity through disciplined follow-through, then evaluating the pipeline, intelligence and measurable return created beyond the event itself.

03 / Experience

Business-led.
International.
Purposeful.

TEN45° brings experience across established international events, bespoke platforms and market-entry programmes.

Working with event organisers, government institutions and corporate organisations across Middle East and international markets, the business combines strategic positioning, commercial development, stakeholder engagement and delivery. Led by David Telfer, TEN45° helps organisations enter new markets, build valuable relationships and convert participation into measurable commercial opportunity.

Organisers & organisations